2006-05-08 12:13

Decanting Breakfast Cereal

Filed under: Advertising - r0ml @ 2006-05-08 12:13

Yes, we do.

Here's what it looks like:

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Three different kinds of cereals. In their decanters.

Yup, that's part of putting the groceries away. Milk on the refrigerator shelf. Bread in the bread-box. Bananas on the banana hammock.

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And cereals, of course, decanted. And the empty boxes discarded.

It seems that most people don't decant their cereals, so we sometimes get asked why we do.

The answer is: For the same reason we don't get broadcast or cable TV; to shield us from advertising. There's too much advertising on a cereal box.

Some people object to unsolicited messages in their e-mail, and resort to counter-measures to minimize that nuisance. Some object to pop-up ads in their browser, and resort to counter-measures to minimize that nuisance. We do those things. But there are also unsolicited commercial messages broadcast on television, and printed on cereal boxes. We take counter-measures against those, too.